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Case Study: Aubrey Sabala on How Digg Builds Community with Events
Case Study: Aubrey Sabala on How Digg Builds Community with Events shows how Digg bridges the gap and takes its online community to the streets. Aubrey leads marketing for Digg, the social network and...
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2009 Los Angeles Social Networking Conference Highlights Enterprise Social...
Enterprise Social Networking Continues to Mainstream: 2009 Mid-year Adoption Snapshot In January, I reported that enterprise social networking was showing many signs of mainstream adoption, and this...
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Post-Product Marketing and Engagement
Last week I had a call with a stellar product-focused company that was interested in using social networking to increase engagement. I introduced the idea of evolving the conversation past the product...
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Case Study: IBM’s Experience with B2B Social Business
Case Study: IBM’s Experience with B2B Social Business offers my notes and insights on Sandy Carter’s inspiring and useful summary of a social network pioneer. Sandy Carter, Vice President & Social...
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Noodle VIII: Tablets Won’t Save Mainstream Media But ProAm Might
Tablets Won’t Save Mainstream Media But ProAm Might reveals how mainstream news organizations can jujitsu their way to new vibrancy—embracing substitutes. Thanks to @guykawasaki, I happened across a...
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PopTech Maps Course of Social Change
PopTech Maps Course of Social Change reports on Chicago salon speakers who shares breakthrough applications of social technologies. PopTech’s Social Mapping Salon was 12 May 2010 in Chicago, and its...
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Building Post-Product Customer Relationships in the Social Channel
Social Channel One: Building Post-Product Relationships with Customers is how to Build Brands Pioneering brands are building post-product customer relationships in the social channel because they...
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The Social Channel of Value In-depth
Social Channel Two: Understanding the Social Channel of Value by Examining Its Precedents Meet the Social Channel of Value, the new arena where brands compete for user (customer, client) attention and...
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The Global Social Channel: How to Compete Globally
Social Channel Three: Using the Social Channel to Defend Native Markets and Penetrate Foreign Markets The global Social Channel will reintroduce “home court advantage” to national brands because those...
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The Future of the Retail Store in the Omni-Channel Age
[UPDATED] The Future of the Retail Store in the Omni-Channel Age is third in CSRA’s retail & omni-channel series, and it is especially relevant to Chief Digital Officers, who orchestrate profound...
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